I’ve seen posts declaring “Fuji is loosing it’s soul”

A slight intrusion into the workflow posts because the number of posts I have seen with this “loosing their soul” comment is making me smile. I do wonder why people are so blinkered nowadays and feel that “change is bad” or “this works for me so I cannot see why it does not work for everyone”

The thing that has upset everyone is the change in the top-plate dials. Gone are the separate shutter speed and iso dials and in their place, a PSAM dial & secondary display.

As you readers know, I’m a press photographer – I drive my cameras hard and need to change settings fast all of the time (I say this just to hilight I am not a studio photographer where the settings on the camera can be stable for the whole shoot).

I switched to Fuji with the X-T1 for work because I loved the colours in the images, the lightness and it was obvious that mirrorless was the way forward. I also loved the look, the feel and the dials – especially the aperture ring but to be honest – wonderful as these dials are – they are just not fast enough – in my world i need to be able to change the settings – all the settings – without removing the camera from the eye. My current X-T3’s are both set with the ISO on’A’ (so it can be adjusted with the front command dial) and the Shutter on ‘T’ (rear command dial), with the aperture on the lens ring.

If you are designing a camera that is all about speed (X-H2S – the clue is in the S) then having the default way of using to be the way I have my X-T’s set up makes sense, in which case, from a designers point of view, (logically speaking) what is the point of the dials? If the dials are of no use, then why have them? It’s just another possible location of a water ingress or other failure. Lets use that space for something else (when I used the X-H1 I loved being able see the state of the batteries without turning the camera on).

So have they lost their soul? Have Fuji abandoned their roots? I will argue no. My argument is not based on the dials, not based on going after financial rewards or entering difficult markets, it’s based on one fact.

The camera features a 26.1MP BSI X-Trans 5 stacked sensor. Not a bayer sensor, an X-Trans sensor! Its the sensor that is responsible for the look of the images that Fuji produce that we love so much, and having that sensor in this camera indicates, to me, that Fuji has without doubt not changed it’s path. The image is everything.

This is a professionals camera, a tool, that enables Fuji to operate in a market that it was not able to. We have to remember that the camera interface is just like everything else in the world. One size does not fit all.

More workflow stuff next week.