New Way Forward (and Cannes)

It’s fairly obvious I have been neglecting this blog. Actually thats not true. I have not been neglecting it, I have been avoiding it. The question is why and what do I want to do about it?

I might be a poor writer but I do enjoy it (it took me 5 or 6 attempts to pass what was the English Langage ‘O’ level when I was at school (scraping through as I took my final ‘A’ levels). I also enjoy passing on knowledge.

When I started this page, it was the early days of the Fujifilm X-System, the early days of mirrorless and this place seemed the ideal place to put down my thoughts and experiences, passing these on so others (you dear reader) can learn from my errors and not make the same mistakes. Well that was something like 8 years ago and the technology world has changed as has the camera market with most of the manufactures having mirrorless products. Online review sites have exploded with video review sites getting far more views (and influence) than written sites with the actual experience of the reviewer seeming to be way less important to both the manufacturers and viewers.

Fujifilm has just announced the X-H2, it sounds like a very capable camera which I have not seen. The reviews are promising and so I have one on back-order with my supplier and if what I read is true, it will put us X-system users back on a more level playing field when it comes to Auto-Focus performance. However, when I get it, I wont review it. I might comment on some technology that makes my life easier but I will no longer review any product because basically, what interests me is what makes my job easier, faster etc.

If you want reviews stick to the sites that make reviewing part of their business. They get large follower counts, large followings means free review kit and good advertising revenue. How good they are as photographers, how deep their experience of photography and the “sharp end” of the photography business has very little to do with a good review site (and as far as the manufacturers are concerned, the only real measure is the number of followers). If this sounds like a gripe, it’s not. I get it. Who cares that I (or other photography writers) shoot more images in a month (or maybe even a week) and get them published around the world. That does not matter if only a few hundred of people know.

So I am going to stick with the “sharp end”, what counts. How do I work? What are my business practices? Can I improve how I (and you) work?

The next few posts will be about my new mobile workflow and the use of (the rather fast) M1 iPad Pro . In the meantime, here are a few of teh 6000 images I sent out from 10 days in Cannes, all shot on Fujifilm and edited/sent from the iPad.

74th Festival de Cannes – A Monochrome View

I am just back from working overseas covering the 74th Festival de Cannes (Cannes International Film Festival).

I say “just back”, it’s actually 5 days now and I have just dropped off my “Day 5 test to release PCR-Test” so hopefully I’ll be back working soon.

I plan to write a couple of posts this week that will talk about the experience of covering the festival but in the meantime, here is a slide-show of monochrome photos from the 2 weeks, all shot on X-T3 and X-T2 Fuji’s.

Let me know what you think 🙂

Spike Lee poses at the Photocall for Jury Officiel Du 74Th Festival during the 74th Cannes International Film Festival on Tuesday 6 July 2021 at Palais des festivals, Cannes. . Picture by Julie Edwards/LFI/Avalon. All usages must be credited Julie Edwards/LFI/Avalon.

Cannes72 : Week 1

A quick post. As I am in Cannes covering the annual film festival, I thought I would share some images from the first 7 days here:

Fuji and Godox at an event.

Once a month I can be found at the British Film Institute (BFI) working as the official photographer at film critic Mark Kermode’s live show.

Steve Coogan, Nadine Labaki, Mark Kermode, Liv Hill, James Gardner and Cyril Nri backstage at Mark Kermode Live in 3D on Monday 28 January 2019 at BFI Southbank, London. The guests gather backstage before the show. Picture by Julie Edwards.

This entails working backstage to get a nice group shot of Mark with all of the guests as well as joining everyone for a pre-show run though to make sure I know the order as well as the host and the guests. This way I can make sure that I am always positioned in the best possible position to get good images of both Mark and the guests which are suitable for both social media and press. For the group shot I use an X-T2 with the 16-55/F2.8 coupled with a Godox TTL wireless controller and an Ad200 handheld high above me near the ceiling. This way I can be sure to get (fairly) even lighting without flash fare or reflections in any spectacles.

Steve Coogan on stage at Mark Kermode Live in 3D on Monday 28 January 2019 at BFI Southbank, London. Steve joined Mark to chat about his film Stan and Ollie which he is watching here. Picture by Julie Edwards.

During the show I work with 2 X-T2’s, usually in Astia film simulation, preset to a fixed kelvin white balance, one with the 16-55, the other with the 50-140. As well as photographing the obvious, I am always looking out for the less obvious, the images that might capture the atmosphere of the event. The image above was shot at 10000iso, 1/100th and F2.8, and as you can see, with a little bit of an edit on the RAW file, its fine for social media and press use.

Nadine Labaki on stage at Mark Kermode Live in 3D on Monday 28 January 2019 at BFI Southbank, London. Nadine joined Mark onstage to discuss her film Capernaum. Picture by Julie Edwards.

I tend to have the focus set to “s”, sometimes with Face Recognition, sometimes without. Using it makes images like the above a whole lot easier to capture.

Mark Kermode on stage at Mark Kermode Live in 3D on Monday 28 January 2019 at BFI Southbank, London. . Picture by Julie Edwards.

Within minutes of the show ending, the images are on my laptop, loaded into lightroom and I start posting to social media (facebook, twitter and instagram) to publicise the event (with fully researched hashtags and handles where appropriate). At the same time, appropriate images are syndicated to press.

Working this way I am able to help build the reputation and visibility of any event I am employed to cover…..

Steve Coogan on stage at Mark Kermode Live in 3D on Monday 28 January 2019 at BFI Southbank, London. Steve joined Mark to chat about his film Stan and Ollie. Picture by Julie Edwards.