It’s fairly obvious I have been neglecting this blog. Actually thats not true. I have not been neglecting it, I have been avoiding it. The question is why and what do I want to do about it?

I might be a poor writer but I do enjoy it (it took me 5 or 6 attempts to pass what was the English Langage ‘O’ level when I was at school (scraping through as I took my final ‘A’ levels). I also enjoy passing on knowledge.

When I started this page, it was the early days of the Fujifilm X-System, the early days of mirrorless and this place seemed the ideal place to put down my thoughts and experiences, passing these on so others (you dear reader) can learn from my errors and not make the same mistakes. Well that was something like 8 years ago and the technology world has changed as has the camera market with most of the manufactures having mirrorless products. Online review sites have exploded with video review sites getting far more views (and influence) than written sites with the actual experience of the reviewer seeming to be way less important to both the manufacturers and viewers.

Fujifilm has just announced the X-H2, it sounds like a very capable camera which I have not seen. The reviews are promising and so I have one on back-order with my supplier and if what I read is true, it will put us X-system users back on a more level playing field when it comes to Auto-Focus performance. However, when I get it, I wont review it. I might comment on some technology that makes my life easier but I will no longer review any product because basically, what interests me is what makes my job easier, faster etc.

If you want reviews stick to the sites that make reviewing part of their business. They get large follower counts, large followings means free review kit and good advertising revenue. How good they are as photographers, how deep their experience of photography and the “sharp end” of the photography business has very little to do with a good review site (and as far as the manufacturers are concerned, the only real measure is the number of followers). If this sounds like a gripe, it’s not. I get it. Who cares that I (or other photography writers) shoot more images in a month (or maybe even a week) and get them published around the world. That does not matter if only a few hundred of people know.

So I am going to stick with the “sharp end”, what counts. How do I work? What are my business practices? Can I improve how I (and you) work?

The next few posts will be about my new mobile workflow and the use of (the rather fast) M1 iPad Pro . In the meantime, here are a few of teh 6000 images I sent out from 10 days in Cannes, all shot on Fujifilm and edited/sent from the iPad.